Illumination before enforcement

We audit the AI your team
is already using.

The quiet ChatGPT tabs. The Copilot transcripts. The rogue Zapier jobs. We map them to the EU AI Act, turn them into compliant, owned infrastructure — and hand you the keys. Amnesty, not audit.

Start your AI amnesty → 20 min · free · no sales call
· EU AI ACT MAPPING · FIXED FEE · AMNESTY FIRST

$ ai-inventory --org "Sample Co." --staff 14

─────────────────────────────────────────────

Scanning for AI tool usage...
ChatGPT Plus × 6 users limited risk
Copilot (M365) × 11 users limited risk
Zapier + Claude in use ⚠ HIGH RISK
Custom GPT in use ⚠ HIGH RISK
Otter.ai × 3 users limited risk

─────────────────────────────────────────────

RESULT: 2 systems require Art. 9 review

DEADLINE: August 2026 enforcement

ACTION: Schedule amnesty review ──────────► Book now

See what we build

Working software, not slide decks.

Most consultancies ship a PDF. We ship working tools. Take one for a spin.

AI Readiness Assessment

18 questions across 6 dimensions. Get your score, sector benchmark, and a free toolkit. Takes 3 minutes.

Take the assessment →

SAR Threshold Calculator

A live tool for calculating Subject Access Request thresholds under GDPR. Built for DPOs and compliance teams.

Try the tool →

RTB Precedent Explorer

Search and cross-reference real EU AI Act and GDPR precedents. Built for legal and compliance practitioners.

Explore precedents →

How we work.

1

Shadow

We spend time alongside your team before we write a line of anything. Map every manual, repetitive task. Identify the 2–3 with the highest automation value.

2

Design

We produce a fixed-fee proposal: tools, timeline, and a plain-English success metric for each workflow. No surprises.

3

Build & hand over

We build it, test it in your real environment, train your team, and hand over the keys. We're available for 60 days post-launch.

One engagement. Three depths.

Self-Guided

DIY

Free

  • Weekly Substack
  • AI inventory template (Excel)
  • EU AI Act cheat sheet
  • Slack community
Subscribe free →
Most Popular

Done With You

from €12,000

  • Full AI inventory & Act mapping
  • 2–3 workflows automated
  • Team training (2 half-days)
  • 60-day support window
Book a 20-min scoping call
Full Service

Done For You

from €35,000

  • Everything in DWY
  • Custom-built AI tooling
  • Full Art. 9/10 documentation
  • 6-month post-launch support
Request a proposal →
LJ

Lar Judge

What If Now

Founder

Former enterprise ops lead. Spent a decade automating workflows at scale before building What If Now to bring the same rigour — minus the Big Four invoice — to Irish SMEs and charities.

What If Now was founded on a simple belief: your best people shouldn't be spending their week on things that don't need them.

EU AI Act · August 2026 Fixed fee · Not day-rate EU-hosted infrastructure

Book a 20-minute scoping call.

Camera on, plain English, no slides. By the end you'll know exactly what AI can do for your team — and what it can't.

Book a call →

No commitment. No sales sequence. One human reply.

Book a 20-min scoping call