The EU AI Act is enforced in August.
Most Irish SMEs don't even have an AI inventory.
Fixed-fee AI Act readiness for small businesses and charities across Europe. From inventory to classification to EU-hosted deployment — without the Big Four invoice.
Sample AI inventory · 14 staff
2 high-risk systems need Article 9 review by Aug.
See what we build
Working software, not slide decks.
Most consultancies ship a PDF. We ship working tools. Take one for a spin.
AI Readiness Assessment
18 questions across 6 dimensions. Get your score, sector benchmark, and a free toolkit. Takes 3 minutes.
Take the assessment →SAR Threshold Calculator
A live tool for calculating Subject Access Request thresholds under GDPR. Built for DPOs and compliance teams.
Try the tool →RTB Precedent Explorer
Search and cross-reference real EU AI Act and GDPR precedents. Built for legal and compliance practitioners.
Explore precedents →How we work.
Shadow
We spend time alongside your team before we write a line of anything. Map every manual, repetitive task. Identify the 2–3 with the highest automation value.
Design
We produce a fixed-fee proposal: tools, timeline, and a plain-English success metric for each workflow. No surprises.
Build & hand over
We build it, test it in your real environment, train your team, and hand over the keys. We're available for 60 days post-launch.
One engagement. Three depths.
DIY
Free
- Weekly Substack
- AI inventory template (Excel)
- EU AI Act cheat sheet
- Slack community
Done With You
from €12,000
- Full AI inventory & Act mapping
- 2–3 workflows automated
- Team training (2 half-days)
- 60-day support window
Done For You
from €35,000
- Everything in DWY
- Custom-built AI tooling
- Full Art. 9/10 documentation
- 6-month post-launch support
Lar Judge
What If NowFounder
Former enterprise ops lead. Spent a decade automating workflows at scale before building What If Now to bring the same rigour — minus the Big Four invoice — to Irish SMEs and charities.
What If Now was founded on a simple belief: your best people shouldn't be spending their week on things that don't need them.
Book a 20-minute scoping call.
Camera on, plain English, no slides. By the end you'll know exactly what AI can do for your team — and what it can't.
Book a call →No commitment. No sales sequence. One human reply.