Eight reviewers, eight lenses, one verdict: you've built a competent, tastefully designed brochure site that under-sells a sharply differentiated product — and is leaking the leads you explicitly said you want to capture. Here's what needs fixing, in priority order.
The brand system is legitimately strong. The codebase is clean. But the homepage reads like every other mid-tier agency site in Dublin — generic pain points, four identical stage cards, a hero that says "Do what only you can" and then talks about AI. The moment a visitor wants to take the one action you care about — the contact form — they're hit with six required fields including phone number. For a first conversation. You're turning away warm leads at the door.
Navy/teal/amber with DM Serif Display over Inter is a confident, grown-up system. The wordmark treatment — "what if now" — is memorable. Keep this. Most of this audit is about living up to it.
Plain-English data inventory, named sub-processors (Resend, Formspree), the six GDPR rights, DPC escalation route, and a 2-year retention window. For a consultancy that claims GDPR expertise, this is table stakes executed well.
A working SAR threshold demo, an RTB precedent tool, and an 18-question readiness quiz. Most competitors have a PDF download. You have working software. You are massively under-promoting it.
DIY / Done With You / Done For You is a clear mental ladder. The "Most Popular" framing on DWY correctly nudges toward the middle tier. Just add prices.
Each reviewer covers one lens. Scores are independent. Findings are ordered by severity: P0 = fix now, P1 = fix soon, P2 = worth doing.
High-fidelity mocks of the actual page structure with numbered callouts. Hover the red dots. Each mock is built from the real component code, not a screenshot.
src/components/Hero.astro — the single most important 400 pixels on the site.
We find what's eating your team's time and build tools to handle it — so your people can get back to the work that actually needs them.
Nothing says "SME" or "charity" or "Europe". Someone skimming on LinkedIn has no reason to believe this is for them.
"Do what only you can" sounds profound and means nothing. Test: cover the subhead — can a stranger tell what you sell? No.
Amber solid + bordered ghost next to each other dilutes each other. Pick one hero action; demote the other to a text link.
The free assessment is the lowest-friction conversion on the site and it's below the buttons in smaller, lighter text. Flip the hierarchy.
Two "Let's Talk" buttons 120px apart. Diversify: "Book a call" in nav, "Start the free assessment" in hero.
Stock "AI / connectivity" signifier. Replace with a concrete product shot: the quiz, the SAR tool, or an AI inventory screenshot.
src/pages/contact.astro — six required fields to ask a question.
Tell us a little about what you're working on and we'll get back within 24 hours.
Industry-standard for B2B first-touch is 3 fields. Every extra required field cuts conversion ~10%. You're doing this to yourself.
For an initial enquiry from a GDPR consultancy? You're telling cautious prospects you'll call them before they ask.
Most of these are trivially inferable. Remove the field; default to email; add a single optional checkbox "prefer a call".
With Formspree this form is going to fill with spam the moment it's indexed. Add a hidden honeypot field as a bare minimum.
src/components/EngagementModels.astro — three tiers, zero numbers.
Your brand voice is "Confident · Clear · Practical". This headline is none of those. Try "One engagement. Three depths."
Fixed-fee is a real differentiator — your guidelines say so. By not naming a number you hide your best weapon against day-rate competitors.
"Book a Scoping Call" × 3. DIY should link to a free resource; DWY to a scoping call; DFY to a deeper qualification form.
After the call, what? 15 min / 30 min? Free? With whom? A one-line timeline would convert more than another feature bullet.
Not throw-it-all-out redesigns. These rework the three highest-leverage sections with the same brand system, demonstrating the tone you said you wanted.
Fixed-fee AI Act readiness for small businesses and charities. From inventory to classification to EU-hosted deployment — without the Big Four invoice.
We find the manual, repetitive work eating your team's time. We automate it — with EU AI Act compliance built in. Your people do what only they can.
We audit the AI your team is already using — the quiet ChatGPT tabs, the Copilot transcripts, the rogue Zapier jobs — map them to the EU AI Act, and turn them into compliant, owned infrastructure. Amnesty, not audit.
Substack, templates, community. For teams who want to learn in public.
Fixed fee. EU-hosted. Shadow + audit + workflow build. We run the engagement; your team keeps the keys.
For organisations with 20+ staff and a clear automation target. End-to-end delivery, integration, handover.
Tell us what's on your plate. We reply within one working day. No forms, no sales sequence.
Present this to anyone who hasn't read the long document. Arrow keys or the buttons below.